During my time at Hellsten Kommunikation, Sandbäckens approached us with a desire to rebrand. Their goal was to establish a distinct identity from their parent company, Nimlas, while still maintaining a clear visual connection. As Sandbäckens operates nationwide across multiple Swedish cities, serving clients who value efficiency, we chose a design direction that feels local, trustworthy, and straightforward.

We retained select colours and typefaces from Nimlas to preserve brand cohesion, and introduced complementary tones inspired by the Swedish archipelago. The result is a brand identity that greets you with a firm handshake and a warm smile.